Boosting sales with AI and automation
A redesigned site, optimized local SEO and automations that free up time to create.
+3 h
of time saved/week
+62%
increase in organic traffic
+49%
of qualified leads
Background & Challenges
A passionate cabinetmaker, but overwhelmed by digital management.
Its objective: increase its visibility and generate more orders, without spending hours on social networks.
The initial obstacles:
- An obsolete site, poorly updated and poorly referenced.
- An irregular social presence, with no clear editorial line.
- An absence of automation, making management time consuming.
- A lack of coherence between channels (site, Instagram, messaging).
The challenge: design a simple, effective and sustainable digital strategy, allowing it to focus on its core business while developing its business.
Actions & System put in place
1. Complete redesign of the website
- Creation of a new e-commerce site on an intuitive CMS, easy to update without technical skills.
- Optimization of local SEO to appear in searches around your area of activity.
- Integration of a centralized customer request form and direct contact buttons.
2. Optimizing social presence
- Setting upInstagram Shopping to link products and site.
- Creating a editorial calendar aligned with seasonality and workshop novelties.
- Relaunch the Pinterest page.
- Visual coherence and tone adapted to its artisanal universe: authenticity, know-how, proximity.
3. Automation & simplification
- Creating a Mini-CRM and Content Matrix Airtable with automatic site update.
- Use of Make to automate Instagram posts from the site.
- Setting up a automatic reporting on performance (traffic, interactions, sales).
Results & Impact
- +62% increase in organic traffic on the site from the first 3 months.
- Estimated time savings of 3 hours/week thanks to the automation of posts.
- Increase in the number of orders via the site and directly via Insta.
- One consistent and aligned online presence with its artisanal identity.
- Autonomy found on the management of its digital tools.
“I did not imagine that we could simplify the management of the site so much. I save time and I have more orders. ” - Laura Da Cruz
Key Learnings
- Digitizing does not mean complicating : the simplest solutions are often the most sustainable.
- Authenticity is a powerful lever in craft trades.
- Automation can free up time without altering the customer relationship.
- Local SEO remains a strategic asset for local activities.
Do you also want to gain visibility, deploy an effective digital strategy or even automate processes?
Other customer cases
Save time and attract more clients
Tailor-made strategies to attract, convert and retain. You focus on your core business, I'll take care of the rest.
